About

Xendurance is a sports performance and lifestyle company specializing in high-quality supplements and skincare products designed to help athletes and active individuals perform better, recover faster, and live healthier lives. Their flagship product, Extreme Endurance, is a clinically proven lactic acid buffer that has gained popularity among elite athletes and fitness enthusiasts.

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Best practices we love

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• Creating a membership-first experience: The brand creates a seamless membership-first experience by integrating Team XND benefits such as free shipping, discounts, and rewards into every part of the customer journey.

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• Flexible purchasing options: Each PDP has multiple ways for customers to buy their products. This includes one-time purchases, subscriptions and membership options.

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• Compelling sign-up incentives: To encourage membership sign-ups, Xendurance offers two $50 reward coupons for first-time Team XND members. Effectively making the $95 yearly membership free, plus an additional $5 in value. 

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• Cost savings highlighted on PDP: Cost savings for memberships and subscriptions are shown PDP’s by highlighting $ saved and additional benefits to longer-term commitments to their brand.

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• Subscription and membership benefits for all products: Xendurance extends the benefits of subscriptions and memberships across their entire product line, creating a cohesive and valuable offering for customers.

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Impact

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Xendurance's focus on subscriptions and memberships has yielded impressive results:

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• Over 10,000 Team XND members
• 15% increase in subscriptions in their first 90 days with Smartrr
• 13% increase in AOV in their first month with Smartrr

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Read more here.

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Smartrr Features Used

• Memberships
• Subscribe & Save
• Smartrr Subscription Widget
• One-time Upsells

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