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The things we love
- Building around a refillable product
- Default to subscriptions on the PDP
- Show cost savings with strikethrough pricing
- Turning a one-time product to to a subscription
- Leveraging social proof and UGC
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The things we love
- Building around a refillable product
- Default to subscriptions on the PDP
- Show cost savings with strikethrough pricing
- Turning a one-time product to to a subscription
- Leveraging social proof and UGC
Want to sell subscriptions like Jolie?
Let’s talk
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About
Jolie is a beauty and wellness company specializing in water purification products designed to improve skin, hair, and overall wellbeing.
Their flagship product, a filtered showerhead that removes chlorine and heavy metals from shower water, has become a viral sensation and has established itself as the go-to filtered showerhead in the beauty and wellness market.
Best Practices We Love
- Subscription-first offering: Jolie secures recurring revenue through their refill subscription model. By focusing on a single, primary product that is inherently subscribable, they've created a strong foundation for consistent sales.
- Turning a one-time purchase into a refill subscription: Jolie cleverly transforms a one-time purchase into a subscribable product through custom flows. This approach allows customers to get the showerhead and then seamlessly transition into a recurring subscription for filter replacements.
- Showing cost savings: The PDP showcases cost savings of subscriptions by showcasing the 10% discount and using strikethrough pricing to show shoppers that it's a better deal than buying it once.
- Default to subscriptions on the PDP: Subscriptions is the default selection on the PDP, positioning it as the most valuable option for customers and a more convenient set-it-and-forget-it option. Especially when compared to a one-time purchase.
- Clearly stated subscription details: The subscription widget explicitly outlines what customers will receive in their subscription, detailing the contents of the first order and subsequent refill subscriptions. This transparency helps set clear expectations for customers.
- Leveraging social proof and user-generated content: Having gained popularity largely through viral social media marketing, Jolie effectively leverages UGC across their website and PDP to showcase the product's value to potential customers.
Impact
In just three short years with Smartrr, Jolie has amassed over 100,000 active subscribers, churns less than 1% of subscribers each month and has over $10,000,000 in active subscription revenue.
Smartrr Features Used
Interested in implementing subscriptions?
Let’s talkHow other brands do subscriptions
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