About

Brightland is a modern olive oil company based in Los Angeles, crafting high-quality, artisanal olive oils and vinegars. Committed to clean production methods and sourcing from small family farms in California, Brightland celebrates everyday elegance, creativity, and conscious living.

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Best Practices We Love

• Default to subscriptions: Brightland's subscription widget pre-selects subscriptions on certain products, encouraging repeat purchases and showcasing subscriber benefits.

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• Spotlight subscription benefits: Directly beneath subscription options, Brightland emphasizes cost savings, free shipping, and subscription management flexibility.

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• Flexible delivery options: Customers can customize their subscription frequency to suit their needs, with options for delivery every 1, 2, or 3 months.

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• Seasonal promotions and giftable subscriptions: Brightland positions itself as a go-to gift option by launching giftable subscriptions and promoting them prominently across its website and communications during seasonal peaks.

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• Easy upsells: Strategic placement of "pairs well with" suggestions and other upsell opportunities on PDPs and within customer account portals increases AOV.

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• Offering Bundles of complementary items: Brightland curates themed bundles, such as the ‘Pizza Night Capsule’ and ‘Salad Dressing Bundle,’ tailored to specific use cases. By offering subscription options for these bundles, Brightland ensures customers receive grocery staples conveniently, while building long-term loyalty.

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• Optimized customer account portal: The new Brightland customer portal is on-brand and features streamlined subscription management, one-time upsells, curated product spotlights, and an integrated Instagram feed, all designed to enhance the customer experience.

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Smartrr Features Used

• Smartrr Subscription Widget
• Embedded Social Feed
• Giftable Subscriptions
• Bundles & Subscribe-and-Save
• One-Time Upsells

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