About

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Serenity Kids is a premium baby food brand offering nutrient-dense, organic meals made with ethically sourced meats, vegetables, and healthy fats. Their products are designed to support optimal growth and development in infants and toddlers.

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Best Practices We Love

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• Spotlight subscriptions across their website: Serenity Kids highlights their subscription option prominently on their product listings and website header. They emphasize the 20% discount on subscriptions, making it an attractive offer right from the start.

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• Subscriptions & Loyalty merchandising: Serenity has dedicated landing pages for subscriptions & loyalty so shoppers know the benefits of being a loyalty customer & they promote this prominently on their website.

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• A unified customer experience: Subscription management and redeemable loyalty rewards are both housed in one customer account portal, making it easy to use for subscribers.

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• Highlight subscriptions as best deal: Consistently emphasize that subscriptions offer the most cost-effective option for customers.

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• Flexible delivery options: Customers can choose from delivery intervals of 2, 4, or 6 weeks.

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• Early access for subscribers: Offer subscribers exclusive early access to new flavor launches.

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• Easily redeemable loyalty rewards: Leverage a straightforward process for customers to redeem their loyalty rewards in the account portal.

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Smartrr Features Used

• Subscribe & save
• Smartrr subscription widget
• Loyalty rewards
• One-click referrals

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