On average, Smartrr Retention Actions successfully recover 10% of subscribers who attempt to cancel or pause their subscriptions. So sit back and watch Smartrr keep more of your subscribers subscribed all on auto-pilot.

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How it works

1. Tailor your cancellation survey to fit your brand‍

Create customized exit surveys to understand customer behavior and to identify the specific reason a customer is deciding to cancel. When customers attempt to cancel or pause their subscription, they will be prompted with this tailored survey to identify the exact reason behind their decision.

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2. Customize retention actions based on different customer segments‍

Address each pause and cancellation reason with unique, tailored actions that tackle churn by solving subscribers' concerns directly within the portal. When customers try to cancel their subscription, they will now be presented with a tailor retention action.

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3. Trigger winback flows in Klaviyo and Postscript

Leverage Smartrr tags to send targeted email and SMS campaigns with context around the specific cancellation reason.

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4. Know what works, and optimize

Get real-time analytics to understand exactly why your subscribers are churning and what retention actions are performing the best at reducing churn.

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Key Functionality

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• No-code set up, with immediate results: Your cancellation flow shouldn’t require advanced coding to get started. Smartrr makes it possible to configure all this in minutes, so you can start retaining 10% more subscribers day one.

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• Take total control of your cancellation flow: Choose up to eight cancellation reasons you want your customers to choose from in your exit survey. Tailor these options to your brand and the products you sell to learn as much as possible about your customers’ behavior.

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• ‍Prevent indefinite pauses with auto-resume: Instead of paused subscriptions staying paused indefinitely, Smartrr will prompt customers to set a resume date. When the resume date is set to arrive, Smartrr will automatically send customer notifications and auto-resume the subscription.

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• ‍Gift, skip, swap item or change frequency of next order: Don’t just offer your subscribers an additional discount to keep them from churning. Leverage options such as ‘skip next order’ or ‘gift next order’ to keep customers subscribers.

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• ‍Targeted, personalized incentives and discounts to reduce churn: One size does not fit all when it comes to retention. Choose exactly which retention action you’d like to take based on the customer segment based on the specific cancellation or pause reason given.

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• ‍Keep it on brand: With Smartrr’s no-code theming, your cancellation flow will feel like an extension of your online shopping experience. No janky, slow to load pop-ups that will leave your customers confused and upset.

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• ‍Churn Reason Analytics: Get live data on the exact reasons your customers are canceling or pausing their subscriptions so you can make adjustments to your subscription programs and winback campaigns on the fly.

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FAQs

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Q. How effective are Smartrr Retention Actions?

A. On average, Smartrr Retention Actions recover 10% of subscribers who attempt to cancel or pause their subscriptions.

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Q. Can I customize the exit survey questions?

A. Yes, you can tailor the survey questions to gather the most relevant information for your products. You can add up to eight cancellation pause reasons to the exit survey, giving you all the data you need on this crucial interaction.

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Q. How does the auto-resume feature work?

A. When customers elect to pause their subscription, they are prompted to select an auto-resume date. Smartrr will then send automated reminders as the renewal date approaches, letting shoppers know their subscription is about to reactivate.

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Q. Can I create different retention actions for various cancellation reasons?

A. Absolutely. Smartrr allows you to design unique retention actions for each specific cancellation or pause reason, more effectively addressing customer concerns.

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Q. How are discounts from retention actions applied?

A. If a customer accepts a discount instead of canceling their subscription, the discount will automatically be applied to their shipment. No extra action needs to be taken from the customer or the merchant.

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