About

Equilibria is a wellness brand dedicated to helping women achieve balance and well-being through science-backed, personalized CBD products. Their mission goes beyond providing premium products—they aim to empower women with tools and education to navigate their wellness journeys confidently. By combining personalized, one-on-one support with a thoughtfully designed membership program, Equilibria fosters deep customer loyalty and brand trust.

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Best Practices We Love

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• Default to subscription: Equilibria makes subscriptions the default selection on their PDP, clearly positioning it as the most valuable option for customers. Especially when compared to a one-time purchase.

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• Strikethrough pricing: Strikethrough pricing is used alongside side-by-side placement of one-time purchase and subscription options, making the value of subscribing immediately clear.

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• Highlight the benefits of subscribing: Subscription perks, including deeper discounts and exclusive offers, are called out, ensuring shoppers can easily see the benefits exclusive to subscribing.

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• Loyalty visibility at purchase: Equilibria displays loyalty points directly on the PDP, with an informative popup explaining how customers can earn and redeem points, further showing the value of long-term brand engagement.

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• Subscriber Exclusive Rewards: In the Equilibria account portal, they highlight subscriber-exclusive rewards, creating a sense of exclusivity and FOMO for one-time shoppers by clearly showing what they could be missing out on. This not only entices customers to subscribe but also reinforces the benefits of becoming a member.

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• Highlight UGC and Video content: Equilibria spotlights UGC video testimonials on the PDP to build trust and authenticity, helping potential customers feel confident in their purchase decisions.

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• Discount optimization: Equilibria uses a tiered discount strategy to attract and retain subscribers. The PDP clearly communicates these discounts: higher savings during the first three months to incentivize sign-ups and a consistent 25% off afterward to encourage long-term commitment. 

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• Free gift with first order: To delight new subscribers, Equilibria offers a complimentary gift with the first order, highlighted directly on the PDP. This is another compelling reason for shoppers to become members.

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Smartrr Features Used

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• Subscriber exclusive rewards
• Loyalty rewards
• One-click referrals
• Loyalty rewards widget
• No-code subscription widget
• One-click Upsells
• Subscription Flows

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Click here to see all our features.

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