Description‍

Tiered loyalty programs can increase ROI by up to 80% compared to their non-tiered counterparts. They are the perfect way to make your customers feel valued and can greatly increase customer lifetime value. With Smartrr, curate a tiered loyalty program that rewards loyal customers with increasingly better rewards.

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The Benefits

• Treat your best customers like VIPs: Transform tiers into an experience that goes beyond redeemable rewards by offering exclusive perks for higher tiers and rewarding your most loyal customers. You can easily set this up by segmenting customers on Shopify through their tier tags, which are automatically assigned when you use Smartrr tiers.
• Drive Loyalty Program engagement: Keep shoppers engaged with your loyalty program by offering increasingly better rewards at higher tiers. Use email and SMS campaigns to inform shoppers about these benefits, showcasing their progress and the advantages of moving up to the next tier.
• Increase customer lifetime value: Make customers feel valued as they progress through each tier and create experiences that will leave them wanting more from your brand.

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Key Functionality

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• ‍Easy setup for your rewards marketplace: Create 2 to 5 tiers for your Loyalty program, each with unique rewards designed to motivate customers to level up.

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• ‍Flexible reward types for each tier: Offer a variety of reward types tailored to each tier, including exclusive products, percentage and dollar discounts.

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• ‍Keep it on brand: Edit tier names and colors to align with your overall loyalty program branding.

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• ‍Automated email notifications when customers level up: Enable automated email notifications when customers advance to a new tier and for new customers introducing them to the loyalty program and placing them in the lowest tier.

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• ‍Points expire every year: Encourage customers to stay engaged and don’t worry about unused points at the end of each year.

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• ‍Create customer segments in Shopify based off tiers: Setting up loyalty tiers in Smartrr automatically updates customer tags in Shopify, allowing you to easily segment customers by tier. This makes it easy to offer exclusive benefits, such as free shipping for Gold members through unique codes available only to that tier, effectively rewarding your most loyal customers.

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• ‍Enable Klaviyo triggers for Loyalty Tiers: Set up Klaviyo triggers to automate communications based on customer engagement with different tiers.

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How It Works

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1. Enable Loyalty tiers: Activate Loyalty tiers in your admin portal. This feature automatically makes Loyalty available for all shoppers, even if it was previously limited to subscribers.

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2. Create your tiers: Configure 2-5 tiers (eg. Bronze, Silver, Gold) and personalize their names and colors to match your brand. Determine the point thresholds and set redeemable rewards for each tier.

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3. Customers see all rewards and track progress in their account portal: Customers can easily check their tier status and redeem rewards directly in their portal. Shoppers also see rewards for higher tiers that are not available to them

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4. Automatic tier advancement: When a customer earns enough points to reach a new tier, they receive automated notifications.

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Tip💡: Communicate benefits of the next tier to keep customers engaged.

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5. Customers unlock more benefits: As customers move up the tiers, they can unlock greater rewards like higher discounts, exclusive products, and early access to sales. All users can see available rewards for the next tier, motivating them to progress further and stay engaged with your brand long-term.

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Tip💡: Use Shopify tags to create personalized promotions for each tier, enhancing the overall experience.

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6. Points expire at years end: Shoppers can accumulate points over a year to achieve a higher tier. Points automatically expire at the end of the year.

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Use Cases

Some of our favorite Loyalty Tier use cases:

• Offer site-wide discounts or free shipping for customers who reach a certain tier
• Reserve specific rewards or products for specific tiers
• Send Email/SMS campaigns showing how close customers are to the next tier
• Reserve experiential rewards for your highest loyalty tier
• Offers rewards on loyalty program entry (i.e. lowest tier) to incentivize first-time purchases

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