Subscription Journey Builder
Create subscription journeys that make sense for your brand
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Description
Take total control of the subscription journey. With Smartrr, design, customize and launch subscription programs that match the exact journey you want subscribers to take.
Our powerful yet easy-to-use tool allows you to create unique subscription journeys that drive engagement and boost retention. Whether you're offering refill subscriptions or complex product loops, Smartrr's Flow Builder adapts to your needs.
What you can do with Subscription Journeys
Refillable product subscriptions
Offer physical products that automatically ship refills at regular intervals, turning your product into a recurring revenue stream.
Custom product sequences
Easily create custom sequences of products and build a unique subscription journey.
Sample before subscription
Reduce friction while acquiring a customer by offering ‘‘try before you subscribe’ programs.
Prepaid for any subscription
Use Journeys to leverage prepaid subscriptions for any products and subscription programs.
Recurring subscription loops
Ensure that shoppers stay subscribed with a continuous delivery of products, eliminating any churn caused by customers needing to resubscribe.
Starter kits for new subscribers
Get shoppers familiar and hooked with a curated selection of products for first-time subscribers.
Complimentary gifts with subscription
Delight subscribers by creating flows which have complimentary gifts associated with certain order numbers.
Targeted promotional discounts
Is there a certain point in your subscription where shoppers usually drop off? Use this insight and offer strategic discounts to increase LTV and incentivize shoppers to stay subscribed.
Seasonal subscription offers
Design a journey that leverages limited-time product releases, encouraging greater product adoption and engagement within the same subscription experience.
How it works
1. Design your desired subscription journey
Do you have a subscription journey that requires more flexibility than traditional ‘subscribe and save’ or ‘prepaid’ options? Easily bring your vision to life by creating a custom subscription journey.
Some things to consider
- Order of products
- Discount incentives
- Length of subscription
2. Build your journey with Smartrr’s Journey builder
Navigate to ‘Subscription Programs’ in the Smartrr App and scroll down to the ‘Sequential Flow Builder’ modal. Here, you can select your desired products and easily construct the flow you envisioned.
Are you on our Excel plan? Reach out to your CSM to get help with implementation.
3. Decide how you want your journey to end
After setting up your products, consider how you want the subscription to conclude:
- Perpetual Delivery: Continue sending the last item indefinitely.
- Fixed End: Conclude the subscription after a specified number of deliveries.
- Looping: Create a subscription that repeats indefinitely.
4. Preview your journey
Want to ensure everything is set up correctly? Preview the order of products and discounts directly within Smartrr to verify your configuration.
5. Launch
Once satisfied with your setup, hit save to launch your new subscription offering.
6.Iterate on the fly
You can modify the order of steps at any time, and these changes will be automatically reflected in your subscription widget on your storefront and throughout the shopper experience moving forward.
Live Example
Jolie leverages custom flows for their best-selling product
Jolie leverages Smartrr's Subscription Flow Builder to create a custom subscription journey. This flow allows Jolie to pair a physical product (their filtered shower head) with a refill subscription (their replacement filters).
The result: Jolie churns less than 1% of subscribers each month with Smartrr
“Hardware and subscriptions. It's not new, but the power of a business that uses a piece of hardware with a sticky recurring revenue component is magical when it works. The tricky part was finding a provider who could bring this to life the exact way we wanted. Smartrr stepped up in this area." - Ryan Babenzien, CEO of Jolie
FAQs
Q. What will customers see in the customer portal?
A. Customers can view their upcoming orders and overall subscription information and manage and update their next order and subscription directly in the portal.
Q. How do I build a custom flow?
A. Create or edit a subscription program in the Smartrr app and use the ‘Sequential Flow Builder’ tool to create custom customer subscription journeys.
Q. Do I need coding skills to use the Flow Builder?
A. No coding is required. The Flow Builder uses an intuitive interface where you can assign products and flow actions to bring your subscription journey to life easily.
Q. Can I create different subscription flows for different products?
A. Yes, you can create as many unique subscription flows as you want. This means you tailor flows to any specific products and SKU’s you want.
Q. How easy is it to modify an existing subscription flow?
A. It's very simple. You can easily edit, add, or remove steps in your subscription flow and get it live in no time.
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