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The things we love
- Default to subscribe & save options
- Flexible delivery options that work
- Build-your-own-bundle experience
- Curated bundles for every routine
- Loyalty rewards that delight repeat purchasers
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The things we love
- Default to subscribe & save options
- Flexible delivery options that work
- Build-your-own-bundle experience
- Curated bundles for every routine
- Loyalty rewards that delight repeat purchasers
Want to sell subscriptions like Planted Detroit?
Let’s talk
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About
Planted Detroit is an innovative indoor farm based in Detroit, Michigan, specializing in fresh, nutrient-rich greens grown year-round without pesticides or herbicides. With a focus on sustainability, transparency, and community, Planted Detroit is redefining how local produce reaches customers by offering direct-to-door subscription services for their greens and salad kits.
Best Practices We Love
- Default to subscriptions: Planted Detroit prioritizes subscriptions by setting “Subscribe & Save” as the default CTA on product pages. This nudges customers toward recurring purchases, increasing LTV & promoting healthy routines.
- Showcase subscription benefits upfront: By clearly communicating savings, delivery timing, and the flexibility to modify orders anytime, Planted Detroit removes friction and builds trust, making it an easy, low-commitment “yes” for first-time subscribers.
- Flexible delivery options: Customers can choose from OTP, weekly, biweekly, delivery frequencies, giving them total control and reducing churn due to overstock or underuse.
- Build-your-own bundles: Shoppers can build their own boxes by mixing greens, microgreens, and add-ons, a personalized experience that boosts engagement and AOV.
- Curated subscription kits: Planted offers pre-set bundles like the “Ultimate Green Bundle and “Healthy Pack” making it easy to subscribe without the overwhelm of choice, and increasing cross-sells across product lines.
- Add-on upsells that feel natural: Customers are encouraged to add seasonal one-time products (like dressings or specialty greens) to their upcoming deliveries, for custom subscriptions and on PDP’s, increasing order value without pushy sales tactics.
- Increased engagement with Loyalty-Driven Rewards: Planted Detroit rewards regular shoppers with points for every purchase and engagement, which can be redeemed for exclusive products and discounts directly through their customer account portal.
Smartrr Features Used
Interested in implementing subscriptions?
Let’s talkHow other brands do subscriptions
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