About

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Siblings candles are designed to bring sustainability and warmth into every home. With eco-friendly refills, non-toxic ingredients, and subscription options that plant a tree with every order, Siblings makes it easy to enjoy premium, guilt-free candles while giving back to the planet.

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Best Practices We Love

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• Meaningful benefits for subscribing: Siblings makes its subscription offering clear on every page. With every subscription order, save 20% and plant a tree. Siblings transforms everyday shopping into a purpose-driven experience, deepening customer loyalty and increasing retention.

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• Flexible subscription options for every lifestyle: Customers can choose from refills, seasonal scent boxes, and build-your-own bundles, ensuring they always have the perfect candle for their home. This flexibility reduces friction in the buying process and keeps customers engaged.

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• Giftable subscriptions & curated bundles: Siblings offers higher incentives for prepaid and giftable subscriptions, rewarding customers who commit upfront while helping the brand lock in cash flow.

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• The Cozy Club loyalty program: Every purchase, referral, and subscription earns redeemable points, encouraging repeat purchases and boosting customer retention. Exclusive discounts, early access, and special perks make customers feel valued and invested in the brand.

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• One-click referrals: With a simple, streamlined referral process, existing customers can share Siblings with friends and earn rewards instantly. This helps drive organic growth while rewarding buyers for spreading the word.

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• Dedicated subscriptions landing page: Siblings spotlights its subscription offerings through a dedicated landing page, positioning them as a core part of the brand with high-value incentives to drive customer engagement.

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• ‍Loyalty landing page: Their website has a dedicated landing page introducing customers to the Cozy Club, outlining the perks of Siblings' loyalty program, and encouraging engagement through clear incentives and easy ways to earn and redeem points.

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• Unified customer account portal: Siblings has an intuitive customer portal where subscribers can manage their plans, redeem loyalty rewards, and refer friends, all in one place. This self-service experience gives customers full control over their subscriptions while reinforcing long-term engagement and brand loyalty.

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Smartrr Features Used

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• Smartrr Subscription widget
• Loyalty Rewards & Referrals
• Build-Your-Own Bundle
• Giftable Subscriptions

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