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Sharing notes from our thought leaders, brands, and partners:

The Post-Purchase Experience: A New Era for eCommerce

The post-purchase experience was once an altogether overlooked concept in eCommerce. All arrows for DTC brands were pointed toward getting the customer to complete the purchase in the first place. Back when Facebook allowed for laser-sharp targeting, which meant lower cost per acquisition (CPA) a...

The Post-Purchase Experience: A New Era for eCommerce

eCommerce Strategies

8 Proven Ways to Reduce Customer Acquisition Cost (CAC)

While repeat customers may be the fuel of subscription eCommerce businesses, acquiring new customers is still an important element for growth — and we know it can get expensive quickly. With customer acquisition costs (CAC) at an all-time high, more and more brands are wondering what they can do ...

8 Proven Ways to Reduce Customer Acquisition Cost (CAC)

eCommerce Strategies

4 Customer Winback Strategies for Your Subscription eCommerce Brand

The harsh reality of starting a subscription eCommerce business is that sometimes customers pause or cancel their subscriptions. Churn happens to the best of us — even if you have an engaging subscription offering built to maximize customer lifetime value (LTV) and boost customer retention. The g...

The Smartrr Take

The Gen Z eCommerce Shopping Trends Your Subscription Brand Needs to Know

Born between 1997 and 2012, Gen Z is growing up — and with that comes substantial buying power. It’s estimated that Gen Z collectively earns about $360 billion in disposable income per year. Combined with this generation’s affinity for online shopping and digital experiences in general, eCommerce...

The Smartrr Take

8 Strategies to Increase Average Order Value (AOV)

Average Order Value (AOV) is one of the most important metrics for subscription eCommerce brands. With returning customers spending on average 61% more than new customers, focusing on current subscribers to encourage further spending is evidently a lucrative strategy. Of course, the question beco...

8 Strategies to Increase Average Order Value (AOV)

The Smartrr Take

Why Recurring Orders Are So Powerful

Recurring orders have been around for a little while now. In their simplest form, they are the basis of subscription businesses and enable repeat purchases. They offer convenience to consumers and a reliable revenue stream for businesses. But let’s cut to the chase: recurring orders can and shoul...

The Smartrr Take

The Ultimate Guide to Shopify Subscriptions (2023)

The global subscription eCommerce market was valued at $96.61 billion in 2022 and is expected to skyrocket to $2,419.69 billion by 2028. Considering that repeat customers are worth 22X more than average customers, it makes a lot of sense that subscription businesses are finding so much success. W...

The Ultimate Guide to Shopify Subscriptions (2023)

Company Update

The Leading 100 Winners You Need for a Robust Shopify Tech Stack

On May 9th, The Lead dropped its annual “The Leading 100” list covering technology start-ups that are powering innovation in the brand-to-consumer space. We’re thrilled to be included in this year’s line-up, especially considering we’re in impressive company. A host of other accomplished Shopify ...

The Leading 100 Winners You Need for a Robust Shopify Tech Stack

The Smartrr Take

9 Product Bundling Benefits & Strategies (For Shopify Brands)

As a DTC business, we know one of your top priorities is getting the most out of every purchase by increasing your average order value (AOV). One of the best strategies for encouraging your consumers to buy more of your inventory is product bundling, which is a tactic where multiple products are ...

9 Product Bundling Benefits & Strategies (For Shopify Brands)

The Smartrr Take

Are Subscriptions Right for Your Shopify Store? 6 Questions to Ask Yourself

So you’re thinking about launching subscriptions for your Shopify store. We definitely understand why. The subscription model is absolutely dominating the eCommerce space and is only predicted to keep growing. The global subscription eCommerce market was valued at $96.61 billion in 2022 and is ex...

Are Subscriptions Right for Your Shopify Store? 6 Questions to Ask Yourself

The Smartrr Take

The PDP Best Practices You Need to Promote Subscriptions on Shopify

The product detail page (PDP) is arguably the most important page on a DTC subscription brand’s website. That’s where consumers go for a closer look at your product, where they purchase said product, and — best of all — where they can choose to subscribe. But not all PDPs are made equal. You’ve p...

The PDP Best Practices You Need to Promote Subscriptions on Shopify

The Smartrr Take

7 Tips to Reduce Customer Churn for DTC Subscription Businesses

The dreaded unsubscribe button. It’s an inevitable reality for DTC subscription brands. Part of the beauty of subscriptions is that consumers freely choose to remain subscribed even though they know they can leave — which also means they can just as easily choose to cancel. This loss of business ...

7 Tips to Reduce Customer Churn for DTC Subscription Businesses

The Smartrr Take

Top 7 Ways to Increase Your Customer Lifetime Value (LTV)

2023 is the year of LTV! With customer acquisition costs at an all-time high, pivoting your strategy to retention by weaving in more LTV touchpoints across the customer journey will be crucial in creating a superior, seamless subscription experience. We dive into 7 key LTV best practices to help...

Top 7 Ways to Increase Your Customer Lifetime Value (LTV)

The Smartrr Take

Creating The Best Shopify Tech Stack to Scale Your Subscription Brand

The Shopify ecosystem is a rich landscape full of a range of different tools and platforms — and when we say rich, we mean it. With over 8,000 apps listed on the Shopify app store, there are limitless options when it comes to building a strong tech stack. But that also means it can get overwhelmi...

eCommerce Strategies

5 Strategies to Increase Customer Loyalty (For Subscription Brands)

Fostering customer loyalty is a concept that’s obviously important to every business, but it’s especially necessary for subscription eCommerce brands. That’s because repeat buyers are what fuel subscriptions — and the thing about repeat buyers is they hold a substantial amount of potential. You’r...

The Smartrr Take

Subscription Pricing & Discount Strategies to Drive Customer Retention

Many consumers have had the experience of dancing between wanting to shop and wanting to save money. Especially when it comes to subscriptions, which are simultaneously guaranteed repeated costs and consistent savings on behalf of consumers, it’s a fine line between the perception of saving and s...

Subscription Pricing & Discount Strategies to Drive Customer Retention

The Smartrr Take

Why Smartrr Is the Best Shopify Subscription App For DTC Brands

When starting or scaling a Shopify brand, finding the right partners for your tech stack can feel like a big undertaking. We know there are so many considerations when it comes to identifying the best Shopify apps for your business, and this is especially true with subscriptions — because effecti...

Why Smartrr Is the Best Shopify Subscription App For DTC Brands

The Smartrr Take

Flexible Subscription Management: Why It Matters

There was once a time when the concept of a subscription inherently meant two things: consistency and rigidity. After all, that’s the foundation of recurring billing — the same service and the same charge at the same agreed-upon intervals. But as the subscription economy boomed and the eCommerce ...

Flexible Subscription Management: Why It Matters

Industry Insights

LTV:CAC Ratio: What To Know (And How to Calculate It)

Customer lifetime value (LTV) and customer acquisition cost (CAC) are two terms that all Shopify brands hear constantly. Independently, these concepts are highly useful for the growth of DTC subscription businesses — but they are especially valuable when compared with one another. Knowing your LT...

LTV:CAC Ratio: What To Know (And How to Calculate It)

Brand Spotlight

Subscription Gift Ideas for Father's Day

Jun is upon us, which means Father's Day is just around the corner — and now is the prime opportunity to start shopping. One of the best Father's Day gift ideas is to give a gift that keeps on giving: subscriptions. We know Father's Day looks different for everyone. So whether you’re looking for ...

Subscription Gift Ideas for Father's Day

The Smartrr Take

2023 Subscription Economy Trends Your Shopify Brand Should Know About

To say the subscription economy is booming would be an understatement. Currently, the global subscription eCommerce market size is expected to reach a whopping $904.2 billion by 2026 — due in part to the fact that consumers are leaning further into convenience and digitally-forward solutions. Wit...

Work Smartrr,not harder

The Post-Purchase Experience: A New Era for eCommerce

8 Proven Ways to Reduce Customer Acquisition Cost (CAC)

4 Customer Winback Strategies for Your Subscription eCommerce Brand

The Gen Z eCommerce Shopping Trends Your Subscription Brand Needs to Know

8 Strategies to Increase Average Order Value (AOV)

Why Recurring Orders Are So Powerful

The Ultimate Guide to Shopify Subscriptions (2023)

The Leading 100 Winners You Need for a Robust Shopify Tech Stack

9 Product Bundling Benefits & Strategies (For Shopify Brands)

Are Subscriptions Right for Your Shopify Store? 6 Questions to Ask Yourself

The PDP Best Practices You Need to Promote Subscriptions on Shopify

7 Tips to Reduce Customer Churn for DTC Subscription Businesses

Top 7 Ways to Increase Your Customer Lifetime Value (LTV)

Creating The Best Shopify Tech Stack to Scale Your Subscription Brand

5 Strategies to Increase Customer Loyalty (For Subscription Brands)

Subscription Pricing & Discount Strategies to Drive Customer Retention

Why Smartrr Is the Best Shopify Subscription App For DTC Brands

Flexible Subscription Management: Why It Matters

LTV:CAC Ratio: What To Know (And How to Calculate It)

Subscription Gift Ideas for Father's Day

2023 Subscription Economy Trends Your Shopify Brand Should Know About

Work Smartrr,
not harder