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Sharing notes from our thought leaders, brands, and partners:
FEATURED ARTICLE

The Post-Purchase Experience: A New Era for eCommerce

The post-purchase experience was once an altogether overlooked concept in eCommerce. All arrows for DTC brands were pointed toward getting the customer to complete the purchase in the first place. Back when Facebook allowed for laser-sharp targeting, which meant lower cost per acquisition (CPA) a...
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The Post-Purchase Experience: A New Era for eCommerce
Trending
Trending

Social Commerce & Subscriptions: A Powerful Duo

From shoppable ads to influencer marketing to feedback loops, eCommerce is clearly drifting to social media platforms. This shift toward social commerce, and the continuous social media feature updates that come along with it, create numerous opportunities for brands to engage customers and build...
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Social Commerce & Subscriptions: A Powerful DuoSocial Commerce & Subscriptions: A Powerful Duo
Industry Insights
Industry Insights

What Is Recurring Billing? Pros, Cons, and Examples

Today, we’re going back to basics. It seems that the stronger technology gets, the more we collectively prioritize convenience — and recurring billing is perhaps the epitome of our shift toward convenience. By establishing an automatic and ongoing payment dynamic, recurring billing eliminates the...
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What Is Recurring Billing? Pros, Cons, and ExamplesWhat Is Recurring Billing? Pros, Cons, and Examples
Partner Collab
Partner Collab

The Power of Accurate Subscription Data (And Knowing Your Channels)

Every eCommerce manager wants to improve engagement and retention, but where should you start? Well first, let’s consider this: do you really know which channels lead to long-term subscribers? Reimagining subscriptions — this is the call to brands and eCommerce managers from the Smartrr team to e...
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The Power of Accurate Subscription Data (And Knowing Your Channels)The Power of Accurate Subscription Data (And Knowing Your Channels)
Shopify Update
Shopify Update

Strengthen Your Subscriptions With Smartrr’s Shopify Flow Templates

Let’s face it: there’s nothing worse than feeling bogged down by manual tasks that could easily be automated. The eCommerce landscape is competitive, and we know your time is better spent doing more high-level strategizing — which is why we’ve introduced Shopify Flow Templates to help you operate...
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Strengthen Your Subscriptions With Smartrr’s Shopify Flow TemplatesStrengthen Your Subscriptions With Smartrr’s Shopify Flow Templates
The Smartrr Take
The Smartrr Take

31 Subscription eCommerce Shopify Tech Stack Tips (A Checklist)

Though it's most common around spring, there's never a bad time to take out an Airsign vacuum and HoldOn garbage bags to do some cleaning. In our digital age, it’s also a good idea to clean up from a technological perspective — whether that means organizing your data, optimizing your automated em...
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31 Subscription eCommerce Shopify Tech Stack Tips (A Checklist)31 Subscription eCommerce Shopify Tech Stack Tips (A Checklist)
The Smartrr Take
The Smartrr Take

Top 6 Benefits of the Subscription Model

Within the last few years, you’ve probably been hearing a lot about how the subscription economy is absolutely booming. That’s because it’s actually one of the fastest-growing industries and is expected to reach $1.5 trillion by 2025. So: why is this happening? Well, a major reason is that subscr...
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Top 6 Benefits of the Subscription ModelTop 6 Benefits of the Subscription Model
The Smartrr Take
The Smartrr Take

Subscription Fatigue: What It Is & How eCommerce Brands Can Combat It

Subscriptions, subscriptions, subscriptions. They’re everywhere. The global subscription eCommerce market size is expected to boom to $904.2 billion by 2026, and as it continues to rise, a concept known as subscription fatigue threatens to rise with it. As a Shopify subscription app, we obviously...
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Subscription Fatigue: What It Is & How eCommerce Brands Can Combat ItSubscription Fatigue: What It Is & How eCommerce Brands Can Combat It
The Smartrr Take
The Smartrr Take

Subscription Analytics: Everything You Need to Know

Every subscription business owner wants to run a successful shop — and it probably doesn’t come as a surprise that one of the most important components of finding success is understanding your subscription analytics. Knowing what is and isn’t working well is vital for optimizing your Shopify bran...
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Subscription Analytics: Everything You Need to KnowSubscription Analytics: Everything You Need to Know
Industry Insights
Industry Insights

Subscription eCommerce Statistics (By Revenue Drivers)

Let’s talk statistics. After all, making decisions informed by data is one of the best ways to grow your subscription eCommerce brand. In addition to collecting and analyzing your own Shopify brand’s numbers, it’s also useful to look at industry trends and typical consumer habits to ensure you’re...
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Subscription eCommerce Statistics (By Revenue Drivers)Subscription eCommerce Statistics (By Revenue Drivers)
Partner Collab
Partner Collab

Want to Increase CLTV? Focus on These 5 Key Metrics

When it comes to running a successful eCommerce business, one of the most important metrics to watch is customer lifetime value (CLTV). CLTV measures the total amount of money a customer will spend with your business over the course of their relationship with your brand. By focusing on increasing...
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Want to Increase CLTV? Focus on These 5 Key MetricsWant to Increase CLTV? Focus on These 5 Key Metrics
Podcast Recap
Podcast Recap

Redefining the Customer Journey for Repeat Buyers: Milk Bottle Podcast

One of our favorite parts of being connected in the Shopify ecosystem is getting to have thought-provoking conversations with other leaders in the space. Smartrr’s co-founder and CEO, Gaby Tegen, recently sat down with one such thought leader, Keith Matthews of Milk Bottle Labs — Ireland’s most p...
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Redefining the Customer Journey for Repeat Buyers: Milk Bottle PodcastRedefining the Customer Journey for Repeat Buyers: Milk Bottle Podcast
Shopify Update
Shopify Update

6 Reasons to Migrate to Smartrr From Your Legacy Subscription App

A recent Shopify announcement regarding the upcoming end of third-party checkouts has been a source of anxiety for many brands, who are now left to decide whether they want to upgrade their legacy subscription app or go through with a migration elsewhere. A positive way to view this update is th...
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6 Reasons to Migrate to Smartrr From Your Legacy Subscription App6 Reasons to Migrate to Smartrr From Your Legacy Subscription App
Product Feature
Product Feature

Shopify's Smartest Customer Account Portal

When Shopify brands effectively utilize customer account portals, they have a prime opportunity to create a convenient customer shopping experience and provide a framework to meet diverse customer needs. But what separates a great portal from an ineffective one? At Smartrr, we think a strong Shop...
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Shopify's Smartest Customer Account PortalShopify's Smartest Customer Account Portal
The Smartrr Take
The Smartrr Take

Email & SMS Marketing Strategies for Shopify Subscription Brands

When it comes to Shopify subscription brands, communication carries a lot of weight. Because of the nature of subscriptions, long-term relationships matter — and the way you market to your subscribers is central to this dynamic. eCommerce businesses that strategically utilize text and email to en...
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Email & SMS Marketing Strategies for Shopify Subscription BrandsEmail & SMS Marketing Strategies for Shopify Subscription Brands
Trending
Trending

Building the Ultimate Shopify Subscription Brand

It's no secret subscriptions are great for recurring revenue & customer convenience. But beyond that, subscriptions have an immense amount of potential to generate long-term customer loyalty and maximize LTV. Here is everything you need to know about subscription models for your Shopify DTC brand...
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Building the Ultimate Shopify Subscription BrandBuilding the Ultimate Shopify Subscription Brand
Partner Collab
Partner Collab

How eCommerce Brands Can Make the Most of Zero & First-Party Data

Accessing and utilizing relevant, high-quality data can be a game-changer in the digital landscape — but only if you use it strategically. From collection tactics to data-driven subscription solutions, we’re covering all the highlights from Justuno’s recent eBook to help scale your Shopify brand...
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How eCommerce Brands Can Make the Most of Zero & First-Party DataHow eCommerce Brands Can Make the Most of Zero & First-Party Data
The Smartrr Take
The Smartrr Take

How Recharge Support Hurts Your Brand's Customer Experience

There’s nothing worse than your subscription software impeding your ability to support your subscribers, which is what countless Shopify eCommerce brands experience with Recharge while trying to troubleshoot issues. When it comes to contacting the Recharge support team, it can take up to six days...
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How Recharge Support Hurts Your Brand's Customer ExperienceHow Recharge Support Hurts Your Brand's Customer Experience
Brand Spotlight
Brand Spotlight

Celebrating International Women’s Day 2023

It’s always important to celebrate and elevate women every day, but on International Women’s Day, we want to take an extra moment to recognize women leaders and innovators in the eCommerce space. This year’s International Women’s Day theme is #embraceequity. To start a discussion on how to foster...
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Celebrating International Women’s Day 2023Celebrating International Women’s Day 2023
Company Update
Company Update

A New Chapter for Smartrr

It is with overwhelming enthusiasm that I share we’ve raised a $10 Million Series A led by Canvas Ventures! The last two years have been a humbling yet incredibly rewarding experience and I’m excited for all that lies ahead. There are three overarching truths behind my optimistic outlook for the ...
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A New Chapter for SmartrrA New Chapter for Smartrr
The Smartrr Take
The Smartrr Take

Leveraging Subscriptions to Recession-Proof Your eCommerce Shop

With a looming recession, over 70% of businesses are preparing for an economic downturn this year by shifting their growth strategies, pricing, and more to remain competitive in the market. One huge opportunity is investing in retention by strengthening customer loyalty through subscriptions–a wi...
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Leveraging Subscriptions to Recession-Proof Your eCommerce ShopLeveraging Subscriptions to Recession-Proof Your eCommerce Shop