SMS Marketing Compliance - Proper opt-ins are non-negotiable. "You don't bypass compliance" - ensure customers explicitly opt-in to SMS marketing campaigns

SMS vs Email Marketing - SMS marketing isn't email. Keep SMS messages short, targeted, with clear CTAs. Avoid long copy and excessive emojis for better SMS engagement

SMS Personalization Strategy - Personalize SMS marketing flows with real-time browsing behavior and product interactions, not just purchase history data