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Inside the show

Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.

David Bronkie

Co-founder

Siblings

Shannon O'Boyle

Head of Marketing

Relay Commerce

Surprise guest

from the Shopify ecosystem.
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Siblings: Scaling a Sustainable DTC Brand

On-demand Videos

|

December 10, 2025

Key Takeaways

Building a mission-driven DTC brand: Hear how Siblings launched a clean candle line that’s eco-friendly, refillable, and designed for repeat customers.

Retention & subscription strategies that work: Learn how seasonal scents, surprise-and-delight tactics, and flexible subscriptions turned first-time buyers into loyal fans.

Scaling with purpose & partnerships: Get inside the playbook on collaborations, operational pivots, and growth lessons from a brand that balances sustainability with profitability.

Speakers

David Bronkie

Co-founder

Siblings

Shannon O'Boyle

Head of Marketing

Relay Commerce

Partners

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