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Inside the show

Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.

Coco Meers

CEO & Co-founder @ Equilibria

Olivia Ragni

Growth Marketing @ Relay Commerce

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from the Shopify ecosystem.
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Equilibria: Subscription Retention in a Regulated Category

On-demand Videos

|

August 19, 2026

Key Takeaways

Equilibria drives 80% of its revenue from subscriptions by pairing every customer with a personal specialist, not by discounting.

A single phone consultation makes members stay four times longer than members who only engage by chat or email.

Losing access to typical paid-ad claims pushed Equilibria to build one of its strongest growth channels: influencer partnerships.

Speakers

Coco Meers

CEO & Co-founder @ Equilibria

Olivia Ragni

Growth Marketing @ Relay Commerce

Partners

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