Webinar

Converting one-time buyers into paid subscribers

May 27, 2025

You’ll learn how to:

It’s not about selling a subscription. It’s about offering the right experience.”- Today’s DTC customers want convenience, not commitment. Subscription growth starts by positioning around ease, peace of mind, or surprise, not just “subscribe & save.

Use data to guide the pitch, not guesswork.”- Leverage tools like Relo and Klaviyo to analyze buying behavior and sprinkle subscription offers throughout your Shopify customer lifecycle—welcome flows, post-purchase, and abandon cart.

“If you're only passing first-purchase data, you're training ad platforms to find the wrong customers.”- Connect lifetime value and subscription data to Meta, Google, and other ad platforms to optimize acquisition for long-term subscribers, not one-time buyers.

“Stockpiling is the #1 reason for churn.” - Prevent cancellations by recommending the right subscription frequency, offering skip/pause controls, and incentivizing retention with loyalty perks or milestone rewards.

Featured speakers:

Partners:

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Converting one-time buyers into paid subscribers

Webinar

|

May 27, 2025

Key Takeaways

It’s not about selling a subscription. It’s about offering the right experience.”- Today’s DTC customers want convenience, not commitment. Subscription growth starts by positioning around ease, peace of mind, or surprise, not just “subscribe & save.

Use data to guide the pitch, not guesswork.”- Leverage tools like Relo and Klaviyo to analyze buying behavior and sprinkle subscription offers throughout your Shopify customer lifecycle—welcome flows, post-purchase, and abandon cart.

“If you're only passing first-purchase data, you're training ad platforms to find the wrong customers.”- Connect lifetime value and subscription data to Meta, Google, and other ad platforms to optimize acquisition for long-term subscribers, not one-time buyers.

“Stockpiling is the #1 reason for churn.” - Prevent cancellations by recommending the right subscription frequency, offering skip/pause controls, and incentivizing retention with loyalty perks or milestone rewards.

Speakers

Partners

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