Inside the show
Three lifelong partnerships people turned coworkers decided to start a podcast. Tune in for unfiltered conversations where they let off steam and talk shop with surprise guests from the Shopify ecosystem.
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Checked Out Ep 7: Sam Sutton on Data-Driven Growth for CPG Brands
Live Podcast
|
July 31, 2026
Key Takeaways
Why data-driven marketing spend beats guesswork. Track what's converting before doubling down.
How in-package sampling puts your product directly in front of a competitor's already-buying customer.
Every marketing email needs an intentional call to action, or it trains people to ignore you.
Speakers
Sam Sutton
Oasis Snacks
Harry Willis
Smartrr/Relo
Shannon O'Boyle
Relay Commerce
Eric Autry
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