💡 A tip from our friends at Zembula!
❌ Don't add non-revenue-driving calls to action to the top of emails when your goal for the email as a whole is to drive revenue. This has occurred with customers using Zembula's Smart Banners™ and Smart Blocks™ in email.
🪧 If the overall goal of an email is to drive revenue, use only revenue-driving Smart Banners™ like abandoned cart or abandoned browse.
📩 Save loyalty updates, or other non-revenue driving calls to action for Smart Blocks™ further down your email.
💌 Clients using advanced personalization at the top of their emails see a 10 to 17% increase in revenue from every email send!