š” A tip from our friends at Zembula!
ā Don't add non-revenue-driving calls to action to the top of emails when your goal for the email as a whole is to drive revenue.Ā This has occurred with customers using Zembula's Smart Banners⢠and Smart Blocks⢠in email.
šŖ§ If the overall goal of an email is to drive revenue, use only revenue-driving Smart Banners⢠like abandoned cart or abandoned browse.Ā
š© Save loyalty updates, or other non-revenue driving calls to action for Smart Blocks⢠further down your email.
š Clients using advanced personalization at the top of their emails see a 10 to 17% increase in revenue from every email send!