Any holiday-specific releases in mind for your subscription program? Brands leveraging Smartrr commonly use anchor dates when they want to release subscription boxes on a specific day.

⚓️ Anchor dates are an optional add-on to subscription programs that set a day where billing interval calculations should be made and product ship dates are scheduled.

These anchor dates are always fixed, regardless of when the previous subscription product was delivered.

🎁 The most common use case for anchor dates is when a shop wants to release subscription boxes on a specific day. For example, a shop that has seasonal subscription drops benefits immensely from anchor dates, such as a winter product release on December 1st.

See more on how to add Anchor Dates to your subscription program here.