Rejuvia was founded by RC and Kristen Williams in 2020. The two loved the idea of CBD and how it was just starting to enter the marketplace in the United States.
The mother-son duo wasn’t all that fond of the standard CBD products in the market already: messy oils that you drop under your tongue or basic capsules that took forever to start working. So they came up with the idea of a unique, convenient and fun oral spray.
Kristen had spent her entire career in the medical manufacturing industry which gave Rejuvia a big advantage when it came to developing and formulating their sprays. RC had experience in DTC and growth marketing, which made it a perfect match for the two to build a meaningful brand in a booming space.
The business took awhile to get off the ground. There were a lot of hoops the two had to jump through in order to successfully find banking partners, payment gateways and technology partners. Customer acquisition and being able to advertise across the internet was also a challenge—and a much harder one to figure out.
Though it took endless testing and iterating, Rejuvia finally found stable footing in 2021 and the founders significantly grew the business. From the start, they knew having a strong subscription option to their side was an essential part of their growth and customer retention.
“Since launching Rejuvia two years ago, we’re so grateful to have helped tens of thousands of customers. We’re on track to generate well over $1.5M in sales in 2022 and grow our subscription business by over 500% this year. The backbone of our growth is our strong subscription business and we are so happy to have partnered with Smartrr on this journey.” —RC Williams, Co-Founder
When we were ready to really start scaling the business in 2021, we were quite unhappy with the subscription software we had been using and our customers were too. We were constantly answering customer support tickets and we ran into a ton of software bugs. We quickly realized we’d been delivering a subpar customer experience and making it difficult for customers to manage their subscription experience and everything our brand has to offer.
Coincidentally, we were introduced to Smartrr by Nik Sharma right when we needed to make a switch, and we instantly fell in love with the platform. Our customers did, too.
The Account Portal is staggeringly more accessible and functional. We even had a few customers check them out before making the switch to Smartrr and they agreed. Another big selling point for us was the incredible amount of business analytics and insights Smartrr offered our business. We had been struggling to compile all of our subscription data until Smartrr. The dashboard makes it so easy for us to understand and take action against. Understanding data and insights behind the subscription side of our business has been a gamechanger and I attribute that to Smartrr’s incredible platform!
Since transitioning Rejuvia’s subscription business onto the Smartrr platform, we’ve been able to scale our subscription business over 600%, reduce our subscriber churn by over 15% and decrease our monthly cancellations by over 20% thanks to features like Gifting and Smart Cancellation.