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About us

Meet the Smartrr team reimagining subscriptions
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Our Mission
Create a deeper connection between brands and their most engaged customers through a premier subscription experience.
Our Approach
Smartrr is built with the end consumer in mind. We pride ourselves in our consumer-first approach to empower subscribers, develop mutual relationships & cultivate brand affinity.

Named one of Built In’s “50 Best Startups to Work for in the U.S.”

Award badge for "2023 Best Places to Work"

Our team

Meet our brilliant leadership members

“My number one priority is to create the best, most rewarding experience for our team by reinforcing that they have a voice and should feel heard, seen and supported throughout the Smartrr organization. I am a firm believer in that if you surround yourself with the brightest and most genuine people, the business metrics will follow.”

—Gabriella Yitzhaek Tegen, Founder & CEO
Gabriella Yitzhaek Tegen
Gabriella Yitzhaek Tegen
Founder & CEO
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Ben Downey
Ben Downey
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Shannon O’Boyle
Shannon O’Boyle
Director of Marketing
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Jim Bishop
Jim Bishop
Director of Engineering
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Smartrr principles

Put our clients’ interests first
We do what is right for our clients and their customers above all else. We insist on the highest standards on their behalf.
Have no ego
We reject self-aggrandizement, welcome feedback, and elevate the work of our teammates.
Be open-minded
We seek out perspectives different from our own. We derive strength from varied backgrounds and experiences.
Act like an owner
We take accountability for our impact, both personally and as a team. We never say “that’s not my job.”
Be respectful of each other
We treat each other with respect. We speak honestly even when it’s uncomfortable. We challenge each other to be the best versions of ourselves.

Come reimagine subscriptions with us!

See open positions